The Issues
What’s Important to You?
As a Council Member, my job is to speak up on your behalf and fight for what matters to you. My priorities are making sure District 5 and Richmond residents feel heard and seen. So, “Heiss hears you!”
What is your vision for our city? What’s important to you? Click the link below and tell me what’s on your mind so I can add to this list.
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We can increase efficiencies by utilizing new technology.
We all deserve clean streets, clean air, clean water, a modern city, and a way to earn a living. If we can free up city staff to prioritize projects of great importance, we can help our city move forward!
Benefits of Modernization and Technology:
A well rested city staff, freed up to manage projects faster and provide an equitable order of operations.
More informed residents.
Quicker response times to resident requests, concerns, etc.
Can reduce city expenditures and provide more funds for other areas of need.
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By working with our neighbors, we can endeavor to recoup tax money that Richmond Residents are paying to El Cerrito, Albany, and Berkeley.
Everyone in Richmond needs places to eat, shop, and play. For those in District 5 who reside in and nearby The Annex, there aren’t enough - if any - options for them in Richmond. Our neighbors in El Cerrito, Albany, and Berkeley, have improved their economy through our patronage for decades. We can work with their leadership to find a mutually beneficial solution that will help increase revenue.
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We can generate more revenue for our city and simultaneously help our residents capitalize on their chance to do, be seen, make, create or participate.
It’s no secret that owning and operating a small business in the Bay Area is tough, especially in our Post-Pandemic world. Richmond can and should be a hub and safe haven for businesses and business owners to thrive and grow. We can offer small businesses in Richmond an opportunity to grow and small businesses in neighboring cities a new place to call home.
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I WON’T be bought. I pledge to hold any person or entity accountable should they cross ethical boundaries.
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Closing the “Grocery Gap.”
Having a place to call home is an inherent right. Having the ability to provide food for ourselves and our families is something that in Richmond, we need to do better. There are on average, less than 3 grocery stores for every 10,000 people. A study by the California Endowment determined that there is a “Grocery Gap” in Richmond. Nearly 20% of our resident’s are underserved and reside in “critical food access areas.” By working with local, state, and federal non-profits, we can close this gap to provide food, jobs, and security for Richmond residents.
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We can offer residents new opportunities to mobilize and travel through the area.
Scooters and bike shares, are the most obvious thought when it comes to a more connected city. We can work with AC Transit and neighboring cities to help our community MOVE.
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Journalism and reporting the truth is what keeps us informed. An informed public makes more informed decisions.
The City of Richmond of Richmond needs to do a better job of informing its residents through journalism and relationships with the media.
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Point Isabel is a hidden gem in the heart of Richmond’s District 5. Aside from the fact that it is Socks’s favorite place ever, it’s a place where Richmond can congregate and take in nature while their pups can roam.
We should work together with P.I.D.O. (Point Isabel Dog Owners) to help them continue to keep this amazing place beautiful, safe, and clean.
Along with helping them remove harmful foxtails, we need to work with East Bay Regional Parks to allow this amazing group of volunteers to use electric tools to beautify the park. Weed whackers, mowers, etc.
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Between Richmond’s four high schools and Contra Costa Community College, there are hundreds of students who are looking to become involved in Government.
We can and will create an internship program as well as a career path program. Students who satisfactorily complete the program will earn a job working for the city.
Working with orgs such as Richmond Promise, we can ensure that every young person in Richmond who seeks high education has the opportunity to enroll in college regardless of income.
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My neighbors in the Richmond Annex Neighborhood Council have made it very clear that clean and beautiful streets are a priority for them, as it should be for all of us.
It’s not difficult to take a few seconds to move your vehicle so we an all enjoy a more beautiful city.
We can utilize technology to send reminders and scheduling changes to every household. We can find a way to increase awareness and create a system that REWARDS our neighbors for participating in our beautiful Streets Program.
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Sports and recreation are a hugely important part of our society and well-being.
Multiple studies have shown that young people who participate in sports and athletics have a significantly greater are more likely to attend college/university than those who don’t. Studies have also shown that a majority of higher level executives played sports during their high school and college years.
As a city, we need to do a better job of highlighting our young athletes and providing them with a “level playing field” in more ways than one.
We need to better maintain our soccer pitches and offer support to Richmond Sol, Richmond United, Richmond Quakes, and others. Soccer (fútbol, football) has never been more popular in our country. From club teams to our high school teams, we MUST put more energy into bringing the “world’s game” and all sports to young people in EVERY community Richmond, especially those who have been historically underserved and underrepresented.
We must improve our city’s recreational facilities and upgrade our softball and baseball fields, our basketball courts and gyms, and tennis courts, and make them playable and safe for all.
We must offer our senior citizens more opportunities for outdoor recreation and keep them feeling connected to their communities and our cities.
Through sports, we can generate additional revenue for Richmond and showcase the incredible athletic talent that calls our city home.
In 1972, RMA hosted a viewing party for Ali vs. Patterson fight. With several large sporting events that have become spectacles (Super Bowl, World Cup, Champions League, UFC, etc.), we can host at RMA once again!
Working together with the four major high schools in Richmond, we can put together tournaments to bring in people from all over the country. This will not only offer additional revenue from tickets and food and beverage sales, this is an opportunity to gather as a community, showcase local food vendors, and highlight the great athletic prowess that is the city of pride and purpose.
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Making mental wellness a priority is something we all need to do. Regardless of how someone may appear, you never know what your neighbor is going through.
We must work with city staff to create the Richmond Department of Mental Health and Well-Being. We can work with our neighboring cities and Contra Costa County to provide resources to ALL residents who need assistance and comfort.
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As a member of the Los Angeles Mayor’s Crisis Response Team, I witnessed the power of neighbor helping neighbor. Working with the city’ police and fire departments along with area hospitals we helped the families impacted by crime or tragedy make it through what would arguably be the worst day of their lives. Many other cities have since created their own CRT’s and we can do the same in Richmond.
Working with our area First Responders, we can help our neighbors work through tragedy and work to PREVENT tragedy before it happens.
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Athletics, sports, and competition are part of a healthy and active life. Every Richmond resident deserves to play outside or inside. Be it tennis, pickleball, bocce, or skateboarding, we owe it to them to offer places to play.
We can work with our Parks Commission to find new and creative ways to generate revenue through court fees and memberships. OF COURSE, there will be sliding scale options so that everyone can be included
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We must do all we can to ensure that we leave Richmond’s environment in a better place than we found it. We can work together to create a more modern, sustainable, and transit friendly city.